Date: Tue Jul 23, 2019
Time: 1:00 PM - 3:00 PM
Moderator: Casey Niemann
While much changed occurred in the AgTech sector in 2018, not all of it was good. That change continues at an extremely fast pace, however it is not enough, or not the right kind of change for many end users. After seeing these user frustrations boil over, I created a crowd-sourced list of the frustrations many users have with AgTech. In this session, I will discuss what issues I found within marketing, products and services, and personnel. I will also discuss what’s missing from offerings within AgTech that could solve some user frustrations.
Have you questioned AgTech or become frustrated by Precision Ag in any way? Join this session where I will talk about the hype and realities surrounding this High-Tech Agricultural space while talking to a few leaders in the industry about their biggest frustrations within it. Kleenex, stress balls, and punching bags are recommended to bring.
Precision agriculture technologies have been available for adoption and utilization at the farm level for several decades. Farm data flowing from precision agricultural technology mated with publicly and privately available data in an aggregated community provides opportunity to farmers and the agricultural industry. The value of farm data will be discussed from different perspectives including how imitator services may be developed. The promise of precision agriculture has not been fully met even for the purest intentions; some precision technologies have been readily adopted while others more slowly. Uncertainty surrounding precision agricultural tools have created opportunity for nefarious products and services, i.e. digital snake oil. Based on his experiences, Terry describes how digital snake oil could be created and marketed. These discussions are useful to farmers considering investment in technology, retailers targeting potential technology adopters, and manufacturers in supply chain management.