Title: Precision Trends
Date: Thu Jul 25, 2019
Time: 9:00 AM - 11:00 AM
Moderator: Brian Arnall
Growing Your Career with the CCA Precision Agriculture Specialty Certification

The International Certified Crop Adviser (ICCA) Program developed the Precision Agriculture (PASp) Specialty Certification to meet the growing demand for qualified advisers with focused knowledge and skills in precision agriculture. The PASp is an additional specialty certification that builds upon the basic components of the ICCA Certification. It is designed to demonstrate a Certified Crop Adviser’s (CCA) proficiency in working with precision agriculture concepts and technologies within a holistic management model. The PASp allows those CCAs who advise on precision agriculture to become more visible and recognized for their integrated systems thinking and approach and precision agriculture knowledge and skills. This presentation will cover why this certification was developed, how this certification can grow a CCA’s career, which CCAs should pursue this certification, and how applicants can prepare for the PASp exam.

Christopher Boomsma (speaker)
Director of Education
American Society of Agronomy and Certified Crop Adviser Program
Madison, WI, NA 53711
Christopher Boomsma is the Director of Education at the American Society of Agronomy (ASA), Crop Science Society of America (CSSA), and Soil Science Society of America (SSSA). Prior to joining ASA, CSSA, and SSSA, he was the Managing Director of Automated Field Phenotyping and Trait Development at Purdue University where he led multi-institution, inter-disciplinary research and technology commercialization projects in the areas of crop phenotyping, remote sensing, and precision agriculture. He previously held a number of research and product development positions at Dow AgroSciences that involved work in precision agriculture, crop phenotyping, biotechnology, and field agronomy. He has served on the Board of Directors for the American Seed Trade Association (ASTA) and ASA. He received his Ph.D. in Agronomy and Crop Physiology from Purdue University and his B.A. in Plant Sciences from Dordt College.
Length (approx): 40 min
Midwest Precision Ag Center
Jenni Fridgen (speaker)
Instructor of Ag and GIS
Parkland College
Champaign, IL, NA 61821
Jenni Fridgen is the Agriculture Program Director and Instructor of Precision Agriculture at Parkland College in Champaign, IL. Prior to her role at Parkland College, she was a Precision Ag Technician with Helena Chemical Company and an Ag Information Specialist with Illini FS, a retail division of GROWMARK. Jenni is a Certified Crop Advisor and holds a BS in Chemistry from Southeast Missouri State and MS in Agronomy from Mississippi State University.
Length (approx): 40 min
2019 CropLife/Purdue Precision Agriculture Dealer Survey: More Moves Toward Decision Agriculture

The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption.  The 2019 survey is the 19th, conducted every year from 1997 to 2009, and then every other year following.  Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption.

2019’s Precision Agriculture Retailer Survey showed further steps toward a future where crop management decisions will be guided more and more by data collected from their farmer customer’s fields.  Sensing technology services such as grid/zone soil sampling, satellite and UAV imaging, and yield mapping all showed steps up compared to 2017’s results.  Corresponding were increases in all variable rate services—for fertilizers, lime, prescriptions for variable seeding, and even for pesticides, although that remains relatively small. 

In contrast to the data-intense technologies that underlie decision agriculture are a set of automated practices that do not depend on a field’s agronomic characteristics, only a field’s size and shape and where the machine has been.  The use of guidance technologies by dealers for their custom pesticide and fertilizer applications indicate a maturing market.  The biggest news for 2019?  The impact of crop management decisions from pooled data.  A new question in 2017 asked dealers to gauge the influence of data shared among farmers on a variety of factors related to crop management decisions.  The 2019 survey showed a dramatic increase overall in the influence of pooled data.

Bruce Erickson (speaker)
Agronomy Education Distance & Outreach Director
Purdue University
West Lafayette, IN 47907-2054
Bruce Erickson is the Agronomy Distance and Outreach Director at Purdue University. He developed the Agronomy e-Learning Academy, which has served more than 1,200 students from 22 countries and 39 states through its three courses: Agronomy Essentials, Precision Agriculture, and Nutrient Management. He works with the Wabash Heartland Innovation Network project, aiming to develop new applications and promote the adoption of digital agriculture and advanced manufacturing. Erickson’s research centers on precision farming economics and adoption, where he leads the CropLife/Purdue Precision Dealer Survey, the most complete and longest-running measure of precision agriculture technology adoption. He started his career as an agronomist with Pioneer Hi-Bred (now Corteva) in Iowa, served as Senior Technical Designer at Agri Business Group in Indianapolis, helped manage Purdue’s Site-Specific Management Center and Top Farmer Crop Workshop, then was the Agronomy Education Manager for the American Society of Agronomy (ASA). At ASA he taught several online courses, and was responsible for the International Certified Crop Adviser (CCA) Exam, the minimum qualifying exam for the 10,000+ member Certified Crop Adviser program. Erickson received the 2018 Educator/Researcher Award of Excellence from the PrecisionAg Institute. Purdue University is Indiana’s land grant institution with research, teaching, and Extension at its core. Its engineering, aviation, and agricultural programs are highly ranked and recognized worldwide. The West Lafayette campus is home to about 30,000 undergraduate students, 10,000 graduate students, and 3,000 faculty and staff. The College of Agriculture has about 2800 undergraduate students in Agricultural and Biological Engineering, Agricultural Economics, Agronomy, Animal Sciences, Biochemistry, Botany & Plant Pathology, Entomology, Food Science, Forestry, and Horticulture & Landscape Architecture.
Length (approx): 40 min