Title: Workshop 3
Date: Wed Jul 24, 2019
Time: 8:00 AM - 10:00 AM
Moderator: Todd Peterson
Critical Conversations: How to Talk to Farmers about Conservation

This workshop is designed to educate professional agronomists on how to have a more effective conversation with farmers about conservation in their operation. The Nature Conservancy (TNC) along with the American Society of Agronomy (ASA) and the Certified Crop Adviser (CCA) program developed this training to teach in-field advisers how to have a better “conservation conversation” with growers about practices that build soil health and reduce nutrient losses. The workshop discusses technical aspects of implementing these practices, but the bulk of the workshop focuses on improving adviser communication in ways that lead to a deeper discussion of long-term goals. This workshop also delves into who to target for this conversation, how to stage and initiate it, and what techniques to use to engage growers about their farming priorities and legacy.

Todd Peterson (speaker)
Agribusiness Specialist
The Nature Conservancy
Urbandale, IA 50322
Todd works with ag retail agronomists to encourage them to promote practices that build soil health and reduce nutrient losses. The Nature Conservancy is the worlds largest conservation organization with more than 4000 employees worldwide. Todd earned degrees in Biology from St. Olaf College and his M.S., and Ph.D. in Agronomy from the University of Nebraska-Lincoln. He joined the faculty at Nebraska in 1990 and worked on some of the early applications of precision agriculture tools including yield mapping, remote sensing, spatial characterization of soils and VR fertilizer applications. He led the development of precision farming applications for Pioneer Hi-Bred (later DuPont Pioneer) and Land O’ Lakes. Todd lives with his wife and tandem stoker, Cindy in Urbandale IA.
Length (approx): 120 min