Title: Sponsor Showcase 3
Date: Wed Jul 24, 2019
Time: 8:00 AM - 10:00 AM
Moderator: Jeff Wessels
How Agribusinesses Leverage Big Data Insights to Better Serve the American Farmer

When communicating with farmers – whether you sell equipment; technology or software; or are a financial services company or trade association – strategy, timing and context are key to delivering a message that resonates. Join Farm Market iD and see how our data & data-powered applications covering 2.4 million growers and over 300 million acres of cropland provide the insights to build data-driven strategies, deliver timely and targeted marketing communications, and empower salespeople to have productive conversations that deliver your products and services to help and serve the farmer.

Steve Rao (speaker)
FarmMarket iD
Westmont, IL 60559
Steve Rao is a strategic executive with deep background in marketing, data and analytics and broad industry background. His expertise and knowledge ranging from venture-backed enterprises to Fortune 500 companies is valuable when working with clients to develop data solutions that will help achieve their strategic goals. He currently leads Farm Market iD in bringing data-driven marketing and strategic decision making to the agriculture industry. He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.
Length (approx): 20 min
Competitive Advantage Through Innovation

The definition of true value is changing; it’s no longer enough to rely on traditional services and relationships. The industry is continuing to evolve at an increasingly rapid pace, creating more competition and more demand for a full-service farm solution that delivers enhanced connectivity, actionable insights and measurable results. Is your business prepared to meet the growing needs of your customers?

Join this session to explore how digital innovations can help you gain a strategic competitive advantage to increase service revenue, enhance sales and build an unbreakable bond with each customer.

Ron Osborne (speaker)
Chief Strategy and Product Officer
Farmers Edge
Winnipeg, MB
Ron brings a diverse 10-year background in software-as-a-service design, development and innovation. In addition to agriculture and logistics hardware and telematics innovation, Ron has also previously helped design and build risk management software for financial institutions, including lenders, insurance companies and more. As part of the Senior Management Team, Ron will continue to develop new and innovative hardware and software for farmers and partners around the world.
Length (approx): 20 min
Paving a Data Highway as an Ag OEM

AGCO’s journey with IoT and data has always been about taking an open approach. Our latest onboard and offboard data strategy is creating one of the most flexible and open platforms in the industry. If you are interested in partnering with AGCO on our products, come and learn how we are building a data highway towards smart farming.


Matt Wong (speaker)
Director of Fuse® Technology, NA
Matt joined AGCO in 2015 and currently has responsibility for the AGCO Fuse or Precision Ag Technology team in North America. Prior to AGCO, he spent 11 years with Caterpillar Power Systems division in various product support and distribution development roles. Matt holds an MBA, bachelors and master’s degree in Electronic Materials Science & Engineering from the University of Illinois at Urbana-Champaign.
Length (approx): 40 min
Climate FieldView and Farmers Mutual Hail Insurance: A Roadmap to Creating Value Through Industry Partnership

FMH uses the planting and harvest data collected through Climate FieldView for seamless acreage and production reporting for crop insurance. This interactive panel will explore how the two companies overcame challenges and launched their partnership to bring value to shared customers.

Clint Chaffer (speaker)
Global Director of Product Marketing - Platform
The Climate Corporation
Alexis, IL, NA
Clint grew up on a farm near Seaton, Illinois, where he developed not only a love for agriculture but also a passion for technology. After graduating with a bachelor’s degree in Information Management from Western Illinois University, Clint worked in the "digital ag" industry for several years prior to joining The Climate Corporation in 2014. Clint completed his MBA degree from Western Illinois University in December 2017 and continues to support his family’s farming operations in northwest Illinois, where he currently lives with his wife Kelli, two sons Derik and Devin, two dogs Spike and Mable, and their horse, Gizmo.
Length (approx): 40 min