Title: Traceability
Date: Tue Jul 23, 2019
Time: 1:00 PM - 3:00 PM
Moderator: Sally Flis
Tyson Foods Sustainability Journey: Raising the World's Expectations for How Much Good Food Can Do

As the largest U.S. food company, Tyson has set bold sustainability goals including a 30% reduction in Greenhouse Gas (GHG) emissions and a two million-acre Land Stewardship commitment.  Tyson’s Land Stewardship commitment provides opportunity to improve our food system to sustainably feed the world. In January 2019, Tyson announced a partnership with the Environmental Defense Fund to accelerate sustainable food production.  The first project between Tyson and EDF focuses on land stewardship and aims to pilot and scale agriculture practices on 500,000 acres of corn to improve environmental and economic footprint.  Cloud-based agricultural technologies MyFarms and Farmers Business Network (FBN) are providing the opportunity to participate.  The entities collect information on agricultural production practices while protecting farmer data privacy.  This project will inform the path we take to meet our land stewardship goal of working with farmers to improve environmental practices across two million acres of corn production by 2020.

Jamie Burr (speaker)
Director of Environmental Technical Services
Tyson Foods, Inc.
Jamie Burr has been with Tyson Foods for 20 years. Raised most of his childhood in southern Missouri, Jamie has spent his entire life around poultry and livestock. Jamie earned his BS and MS in Soil Science from Southwest Missouri State University, now called Missouri State University. In his spare time he enjoys the outdoors with his 11 year old daughter.
Length (approx): 40 min
Blockchain for Commodity Crops

Grainchain introduces blockchain technology to an untapped multi-trillion-dollar global industry, agriculture. This innovation provides instant payment to suppliers and farmers, and immediate access of commodities to buyers. It attacks fraud and corruption through certification and accountability. It streamlines procedures for all farmers, buyers, and participants in the commodities market. Grainchain is a comprehensive platform that modernizes the agricultural ecosystem and tracks farm goods from field to the financial markets. Grainchain provides individuals and organizations in the agricultural industry with a secure and verified method of exchanging commodities. The full power of blockchain innovation allows all participants in the industry to use smart contracts to efficiently and quickly exchange commodities. The benefits include safe, verifiable, and quick payments, matching farmer production to buyer order, real time audit trails, agreement creation and enforcement.

Luis Macias (speaker)
Co-Founder & CEO
McAllen, TX 78501
Luis is a serial inventor and entrepreneur. Throughout his career, he has led and designed many successful enterprise systems within the government, insurance, and agricultural sectors. His relentless commitment to enhance business processes and mission critical deployments has resulted in numerous prosperous endeavors. His focus over the last five years has been on viable agricultural smart contracts, automated effective traceability and a fair agricultural market place which will ensure GrainChain becomes the leader in its market space.
Length (approx): 40 min
Traceability of Cotton in the Supply Chain

From dirt to shirt, The Seam acknowledges that traceability in cotton production is essential to each step of the supply chain. Being able to identify and trace the history, distribution and location of cotton is increasingly important to today’s conscious consumers. With agritech developments and the implementation of data standards, consumers are now able to trace the source of the products they buy, and that means crop producers and manufacturers are held accountable for meeting exceptional standards. Technology has become more accessible and affordable, and the success of blockchain and online trading platforms mean more farms are able and expected to enforce sustainable farming and transparency practices. In an agricultural landscape where consumers can compare products and make precise decisions on crop investments, we can expect to see growth in farming technologies that succeed in advancing traceability within the cotton supply chain.

Mark Pryor (speaker)
Chairman and Chief Executive Officer
The Seam
Mark Pryor is the Chairman and CEO of Memphis-based The Seam, where he leads the company's strategic initiatives including blockchain, commodities trading, tracking, clearing and software development solutions for the agriculture industry. Pryor was the founding technology director for The Seam when the company began in the year 2000. Under his direction, The Seam's cloud-based platforms have facilitated the trading and management of tens of millions of cotton bales, millions of tons of peanuts and billions of dollars in trade management and settlements to date. A self-proclaimed technophile, Pryor began his career in the banking industry with software architecture that led to award-winning Internet and touch-screen banking products; first-of-kind in the late 1990's. His further innovations in web-based technologies, resulted in the architecture of multi-industry software solutions in use today by agribusinesses throughout the global supply chain. Mark has been featured in The Wall Street Journal, Forbes, NASDAQ, and other global news outlets for spearheading agriculture technology initiatives including blockchain and distributed ledger technologies. Mark serves on the board of Agricenter International, is an advisor on distributed ledger technology for the U.S. Commodity Futures Trading Commission (CFTC), an advisory member of the American Cotton Shippers Association, and represents The Seam as member of the American Peanut Council, American Peanut Shellers Association, National Buying Point Association, Field to Market and The International Cotton Association. A two-time Boston Marathon finisher and a "weekend farmer" himself, Pryor and his wife Brenda live in the heart of a farming area 50 miles from Memphis, Tennessee.
Length (approx): 40 min