Session
Title: PA Survey Results
Date: Thu Jul 19, 2018
Time: 9:00 AM - 11:00 AM
Moderator: John Fulton
Overview and Value of Digital Technologies for Soybean Producers

In the current state of digital agriculture, many digital technologies and services are offered to assist soybean producers.  Opportunities for capturing and analyzing information related to soybean production methods are made available through the adoption of these technologies.  However, often it is difficult for producers to know which digital tools and services are available to them or understand the value they can provide.  The main objective of the project was to assimilate and categorize current digital technologies available to producers today, understand how they are being used, and identify potential value they can provide.  

Jenna Lee (speaker)
Research Assistant
The Ohio State University
Columbus, OH 43210
US
Jenna is currently pursuing a bachelor’s degree in Agricultural Engineering at The Ohio State University and has been working with the OSU Precision Ag Program as an Undergraduate Research Assistant since January 2017. Growing up on her family’s corn and soybean farm in Union County, Ohio has encouraged her to pursue her interests including data-based decision making in agriculture, on-farm research, and digital technology adoption and implementation.
John Fulton (speaker)
Professor
Ohio State University
Columbus, OH 43210-1057
US

John is a Professor in the Food, Agriculture and Biological Engineering Department at the Ohio State University (OSU).  His research and extension focuses on precision agriculture, machinery automation and use of spatial data to improve crop production and the farm business.  He leads the Digital Ag Program at Ohio State University that includes the OSU eFields on-farm research network.

Length (approx): 40 min
 
Making Money in the USD 5.09 Billion Precision Ag market which is projected to reach USD 9.53 Billion by 2023, at a CAGR of 13.38%

Green revolutions are the result of scientific breakthroughs and development activities in the agriculture industry which successfully help in increasing food production. Precision agriculture is a key technology platform for the “third green revolution” –  companies are investing in innovative new start-ups and partnering with numerous universities and research institutes to accelerate innovation.  And, new business models are appearing as companies try to identify the models that will work best for themselves and their customers. This session will help you:

  • Understand the importance of precision agriculture, the business models being used, and the different use cases
  • Gain insight into precision agriculture market dynamics including market size and recent developments
  • Learn about the latest trends and investments being made within the agriculture ecosystem
Will Polese (speaker)
Director, Ag/Food/Beverage
MarketsandMarkets
, KS, NA
US
Will Polese is the Client Director for MarketsandMarkets. Will recently joined MarketsandMarkets, and is responsible for client development and support in this vertical globally. He joined MarketsandMarkets from Lux Research, where over an eight year period his roles spanned Managing Director of Asia-Pacific, Americas, and Analytics & Partnerships. He joined Lux Research from Xelocity, Inc., a boutique consultancy firm, where he was the President of the North American business overseeing all aspects of the company. Earlier in his career, Will spent several years running the sales team for a commercial printer, leading the Japan sales team at Forrester Research, as well as spending eight years with Mitsui & Co. (U.S.A.), Inc. Will has spent more than 20 years working in the market research and advisory services industry, supporting clients globally across a broad range of industries. Will has a Bachelor of Arts in Political Studies and Economics from Pitzer College. Additionally, he studied abroad at the University of St. Andrews in Scotland, as well as in Japan at Obirin University in Tokyo and Hakodate University in Hakodate. Will is a regular speaker at various events throughout the globe.
Length (approx): 40 min
 
Understanding Precision Agriculture Adoption through Two Decades of the CropLife Purdue Survey

The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption.  The 2017 survey is the 18th, conducted every year from 1997 to 2009, and then every other year following.  Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption.

The 2017 survey shows substantial increases in the adoption of practices that provide data for understanding and managing inter- and intra-field variability.  Grid/zone soil sampling, which was being offered by 35 to 57% of dealers in a period stretching from 1999 to 2013, increased to 67% in 2015 and to 78% offering in 2017.  Soil EC mapping increased from 19% in 2015 to 31% in 2017, and dealers offering UAV services from 19% to 30%.  At the same time variable rate technology (VRT) seeding prescriptions, VRT lime application, and VRT fertilizer application services are up, yet VRT pesticide offerings are down.  Seventy eight percent of dealers are using autoguidance for their custom application and 73% are using sprayer section controllers.

Bruce Erickson (speaker)
Agronomy Education Distance & Outreach Director
Purdue University
West Lafayette, IN 47907-2054
US
Bruce Erickson is the Agronomy Distance and Outreach Director at Purdue University. He developed the Agronomy e-Learning Academy, which has served more than 1,200 students from 22 countries and 39 states through its three courses: Agronomy Essentials, Precision Agriculture, and Nutrient Management. He works with the Wabash Heartland Innovation Network project, aiming to develop new applications and promote the adoption of digital agriculture and advanced manufacturing. Erickson’s research centers on precision farming economics and adoption, where he leads the CropLife/Purdue Precision Dealer Survey, the most complete and longest-running measure of precision agriculture technology adoption. He started his career as an agronomist with Pioneer Hi-Bred (now Corteva) in Iowa, served as Senior Technical Designer at Agri Business Group in Indianapolis, helped manage Purdue’s Site-Specific Management Center and Top Farmer Crop Workshop, then was the Agronomy Education Manager for the American Society of Agronomy (ASA). At ASA he taught several online courses, and was responsible for the International Certified Crop Adviser (CCA) Exam, the minimum qualifying exam for the 10,000+ member Certified Crop Adviser program. Erickson received the 2018 Educator/Researcher Award of Excellence from the PrecisionAg Institute. Purdue University is Indiana’s land grant institution with research, teaching, and Extension at its core. Its engineering, aviation, and agricultural programs are highly ranked and recognized worldwide. The West Lafayette campus is home to about 30,000 undergraduate students, 10,000 graduate students, and 3,000 faculty and staff. The College of Agriculture has about 2800 undergraduate students in Agricultural and Biological Engineering, Agricultural Economics, Agronomy, Animal Sciences, Biochemistry, Botany & Plant Pathology, Entomology, Food Science, Forestry, and Horticulture & Landscape Architecture.
Length (approx): 40 min