Session
Title: Sponsor Showcase
Date: Thu Jul 19, 2018
Time: 9:00 AM - 11:00 AM
Moderator: Harold Reetz
Partnering Effectiveness: How Small Companies and Big Companies Can Partner to Bring Solutions to the Market

Bringing together the innovativeness of a small company and the scale of a big company can create opportunities neither could get on their own, but establishing and maintaining relationships can be challenging.  Chris Rhodes has been on both sides of the table and will talk about ways to improve the odds of success.  This discussion will identify pain points, walk through solutions and lessons learned, and will help create understanding of the challenges of both sides so that your next alliance can be more successful.

Chris Rhodes (speaker)
AGCO
Length (approx): 40 min
 
Farm Market iD

Gold sponsor

Steve Rao (speaker)
CEO
FarmMarket iD
Westmont, IL 60559
US
Steve Rao is a strategic executive with deep background in marketing, data and analytics and broad industry background. His expertise and knowledge ranging from venture-backed enterprises to Fortune 500 companies is valuable when working with clients to develop data solutions that will help achieve their strategic goals. He currently leads Farm Market iD in bringing data-driven marketing and strategic decision making to the agriculture industry. He brings a unique perspective to database marketing in agriculture due to his broad experience in delivering database marketing solutions across many industries.
Length (approx): 20 min
 
Do This – Not That! Creating Greater Insight with Modern Farming Solutions.

Just when you thought it was safe to get back in the water... another price shock. Change is the only constant - so you need to be as efficient and as productive as possible. Technology for its own sake is fun to experiment with - but who has the time? You need simple, straightforward solutions to common business workflow challenges. We will explore how to build a farm management and analysis system that serves your specific needs, or simply leverage simple ready-made solutions.

Charlie Magruder (speaker)
Agriculture Practice Lead, Esri
Esri
St. Charles, MO 98501
US
Charlie is the Agriculture Practice Lead for Esri, the global market leader in Geographic Information Systems (GIS), offering the most powerful mapping and spatial analytics technology with more than 1 million users in over 130 countries. Charlie leads the Agriculture Sales and Technical Team at Esri while also serving as the primary contact for Esri’s International Distributors and Worldwide Regional Offices who are engaged in ag-specific opportunities. Charlie has worked in the Geospatial field for 25 years helping organizations adopt, develop, and advance their spatial technology needs. Born in Missouri, and raised in Ohio, Charlie’s free time is spent volunteering with multiple charitable organizations and following the “11-time World Series Champions” Saint Louis Cardinals. You’ll recognize Charlie at InfoAg, he’s the guy wearing a western snap shirt!
Length (approx): 40 min
 
Blockchain and Its Advancement in the Agriculture Industry

Blockchain, best known as the underlying technology of Bitcoin, can also be used for all industries, including the agriculture industry. This program provides an introduction to Blockchain—what the technology is, how it works, what it does, and why it should be on the agriculture industry’s radar.  The speaker will also describe how the use of Blockchain can benefit the process of tracing products and supply chains in agriculture, all while saving time and energy, as well as discuss applications of Blockchain for crop, livestock and product certification purposes, and reducing disputes in contractual situations.

Natalia Kruse (speaker)
Attorney
Husch Blackwell
Madison, WI 53703
US
Natalia is a technology and commercial litigation attorney at Husch Blackwell, and is a member of Husch Blackwell’s Internet of Things and Data Privacy, Security & Breach teams. Natalia assists clients in securing their data, and in protecting and enforcing their intellectual property rights. Additionally, Natalia closely tracks emerging developments in technology and counsels clients on the related legal and security implications. Natalia applies all of her expertise when counseling clients in the world of emerging technologies.
Length (approx): 20 min