Title: Opening Plenary Session sponsored by IPNI
Date: Tue Jul 17, 2018
Time: 9:00 AM - 11:00 AM
Moderator: Steve Phillips
Welcome to InfoAg 2018
Steve Phillips (speaker)
North America Program Director, Southeast United States
International Plant Nutrition Institute
Owens Cross Roads, AL 35763
Dr. Steve Phillips is Director of the Southeast United States region of the International Plant Nutrition Institute (IPNI). Dr. Phillips' duties include development and dissemination of educational materials focused on the efficient and effective use of plant nutrients. In addition to his regional responsibilities, Dr. Phillips also serves as chair of an international IPNI workgroup focused on spatial and temporal variability issues in agriculture. Dr. Phillips holds a B.S. degree from Cameron University in Lawton, OK, and M.S. and Ph.D. degrees from Oklahoma State University.
Length (approx): 10 min
PrecisionAg Professional Award of Excellence
Paul Schrimpf (speaker)
Executive Editor
CropLife Media Group
Willoughby, OH, NA 44094
Paul is the Group Editor for the CropLife Media Group at Meister Media Worldwide, with full editorial responsibility for CropLife, CropLife IRON, and AgriBusiness Global.
Length (approx): 20 min
A Worldwide Perspective on Precision Agriculture Adoption

Global Navigation Satellite Systems (GNSS) guidance is being adopted rapidly by mechanized agriculture almost everywhere in the world. Sprayer boom control, planter row shutoffs and other technologies based on GNSS guidance are also being adopted quickly. GNSS guidance is easy to use and the cash costs are often paid by reduction in skip and overlap in agricultural input application. Variable rate technology (VRT) has become standard practice for some niche crops like sugar beets, but VRT adoption has lagged for bulk commodities like corn, soybeans and wheat, with adoption rarely rising over 20% of farmers or crop area. To achieve wider adoption VRT should move toward an embodied knowledge technology that is reliably profitable, easy to use and automated to minimize need for manual soil sampling and human intervention in creating recommendation maps.  

Jess Lowenberg-DeBoer (speaker)
Elizabeth Creak Chair of Agri-Tech Applied Economics
Harper Adams University
Newport, Shropshire TF10 8NB
Prof. Lowenberg-DeBoer is the Elizabeth Creak Chair in Agri-Tech Applied Economics at Harper Adams University, Newport, Shropshire, UK, and is co-editor of the journal Precision Agriculture. His research focuses on the economics of agricultural technology, especially precision agriculture and agricultural robotics. He has published 84 articles in refereed journals, two books and chapters in six other books. Lowenberg-DeBoer’s research and extension work is founded in hands-on experience in agriculture. He farmed in Iowa in the 1970s producing lamb, wool, alfalfa and other forages. Since 1993 he has owned and managed 200 hectares of Iowa corn and soybean land.
Length (approx): 50 min