Title: Technology Decisions
Date: Tue Aug 2, 2016
Time: 3:40 PM - 5:40 PM
Moderator: Matt Wiebers
Comparing Hardware/Software Systems
John Musser (speaker)
Stephenson Service Co
Freeport, IL 61032
Length (approx): 40 min
Machinery and Technology Decisions: A Farmer’s Perspective

In a capital intensive business, farmers must constantly mull and often execute on strategic investments in machinery and/or tech hardware and software.  What are the key metrics which help drive these decisions?  Along with analytics, what other qualitative factors affect the purchase decision and adoption process?  We will discuss some tools for analysis of return on investment, along with how intangibles also influence the purchase decision.

Brian Watkins (speaker)
Watkins Farms
Kenton, OH 43326
Brian is a sixth generation grain and livestock farmer, in partnership with his brother and nephew. He has consulted widely on farm technology and management, including with the World Bank on projects in Ukraine. He is also co-founder and CEO of CropZilla Software, Inc., a whole-farm financial and production modeling tool.
Length (approx): 40 min
Precision Agriculture Economics and Decision Making – Beyond Profitability

When analyzing the economics of precision agriculture technologies, profitability is truly site specific.  However, determining to invest in precision agriculture hardware or software goes beyond the initial investment cost of the technology and the input savings potential.  The decision making process is presenting, highlighting the unique factors to consider and the economic tools available before investing in new precision agriculture technologies.   

Jordan Shockley (speaker)
Assistant Extension Professor
University of Kentucky
Lexington, KY 40546-0276
Dr. Shockley is an Assistant Extension Professor and Farm Management Specialist within the Department of Agricultural Economics at the University of Kentucky. His areas of expertise include the economics of precision agriculture technologies, post-harvest management, machinery management, the economics of soil quality, and poultry economics. His research on the economics of precision agriculture and robots spans the past 15 years publishing his work in renown precision agriculture journals and presenting results nationally and internationally, while educating producers around the U.S. on the proper techniques for evaluating the profitability of precision agriculture technologies.
Length (approx): 40 min