Title: Plenary Session in Regency ABC
Date: Wed Jul 29, 2015
Time: 10:30 AM - 11:30 AM
Moderator: N/A
Rethinking Our Ag Biotech Message--They Love What We Do...But They Just Don't Know It!

Plant biotechnology, oftentimes referred to as GMO technology, has been safely and effectively used in agriculture for almost two decades. Many new products await approval, and could have profound positive impacts on the environment, the needy, the farmer and the consumer. These are remarkably unifying topics, with agreement that transcends political and socio-economic boundaries.  However, public distrust of the technology slows application and invites prohibitive rules and policy changes. The divide between the science and the public perception is caused by inadequate communication about the technology, and a lack of participation from the most credible and knowledgeable experts. This presentation explores why people reject helpful technology, and discusses how to connect with a concerned public looking for answers in this area.

Length (approx): min