Ian Harley received his degree in Ag Science, as well as an MBA from Edinburgh University. In 1996, his passion for ag technology got him involved with one of the first farm management desktop systems (Farm Works Software). After 10 years of selling and supporting Farm Works in over 25 countries, Ian was instrumental in growth and success which led to its acquisition. Other key experiences led to the startup of Traction in 2020, a cloud-based farm management solution for integrating accounting, field operations and agronomy information. Today Ian is CEO and Co-Founder of Traction based in Auburn, Indiana.