Tue, Aug 3, 2021
12:40pm to 12:50pm
Planning is a crucial step in the agricultural production process and it must be designed based on detailed machinery parameters that are customized to match the scope and complexity of field operations. Besides self-driving capability, nearly the entire problem of autonomous is path planning and automating operational decisions. How do you execute field operations when you aren’t within physical proximity to the field? To help farmers conduct a thorough evaluation of the factors that influence operations planning, the team at Verge Ag has developed an easy to use software that simplifies farm planning to reduce in-field decision making and help accelerate the transition to autonomous farming. Verge’s software, Launch Pad, is the world’s first interactive web application for autonomous farm operations planning.
Nick Morrow is VP of Product at Verge Ag. He is responsible for product strategy and development with a focus on grower solutions that simplifies farm planning to reduce in-field decisions. Nick brings over 17 years of agriculture technology expertise, encompassing remote sensing, ag retail sales enablement, and equipment technology. He started his career in 2003 focused on remote sensing collecting and delivering timely, high resolution imagery to advisors as a decision support tool for scouting. At John Deere and then at Raven, he promoted the value of automated data transfer between equipment and 3rd party systems. At Agrian, he led the product team and was responsible for designing, developing and implementing go-to-market strategy for all Agrian products and services. Nick is passionate about leveraging ag technology to make growers’ lives easier through automation and delightful user experiences. He lives in Sioux Falls, SD and is a graduate of Iowa State University in Aerospace Engineering and Colorado State University Masters of Business.