Tue, Aug 3, 2021
12:40pm to 12:50pm
Preparing Your Customers for the Carbon Market
Service providers are positioned to play a significant role in helping their farmer customers access emerging carbon market opportunities. What is the real opportunity? Are your customers prepared? How can you best assist them? This session will review common eligibility criteria, enrollment processes, and the role and importance of data and specialized agronomic services.
Ridgely leads Truterra initiatives to deliver ecosystem service opportunities to the Land O’Lakes grower and retailer network, including development and implementation of Truterra’ s TruCarbon program. Previous to joining the Truterra team, Ridgely was President and Chief Operating Officer of Agren, Inc., a small consulting and precision conservation software company that was acquired by Land O’Lakes in 2018. She has spent over 20 years in soil and water conservation, building innovative solutions to agriculture's environmental challenges. Jamie and her husband, Cory, live with their three daughters on the Ridgely family's Century Farm in Calhoun County Iowa, where they raise corn, soybeans and Belgian draft horses.