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St. Louis, Missouri


InfoAg 2019 Presentation
PrecisionAg Professional Plenary Session - Sponsored by Proagrica, Raven, and TFI

Grand DEF
Wed, Jul 24, 2019
10:40am to 11:40am

Future of Agriculture - Soon to Become the Coolest Profession on Earth

Over the coming decade, smart clothing with real-time sensors will read everything from the fluctuation of our brainwaves, to micro changes in heartbeats, to gastro-digestive processes, to variations of skin perspiration levels. This constant monitoring of hundreds if not thousands of bodily nuances will translate into consumers making healthier food choices and, more importantly, choices tailored specifically to their individuals needs... or will they. Theoretically more information should help us make smarter decisions, but changing human behavior is never easy, and our dreams of using food to create a healthier society may amount o little more than micro changes than sweeping shifts.  

At the same time, agriculture is quickly becoming one of the world's most automated industries with huge opportunities to feed the coming micro industry revolution. In the middle of this automation-opportunity revolution, agriculture is set to emerge as the coolest profession on planet earth!


Thomas Frey

DaVinci Institute