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2019
St. Louis, Missouri

Presentation

InfoAg 2019 Presentation
 
File
Presentations
Traceability

Grand E
Tue, Jul 23, 2019
2:20pm to 3:00pm

Traceability of Cotton in the Supply Chain

From dirt to shirt, The Seam acknowledges that traceability in cotton production is essential to each step of the supply chain. Being able to identify and trace the history, distribution and location of cotton is increasingly important to today’s conscious consumers. With agritech developments and the implementation of data standards, consumers are now able to trace the source of the products they buy, and that means crop producers and manufacturers are held accountable for meeting exceptional standards. Technology has become more accessible and affordable, and the success of blockchain and online trading platforms mean more farms are able and expected to enforce sustainable farming and transparency practices. In an agricultural landscape where consumers can compare products and make precise decisions on crop investments, we can expect to see growth in farming technologies that succeed in advancing traceability within the cotton supply chain.

Speaker

Mark Pryor

Chairman and Chief Executive Officer
The Seam