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St. Louis, Missouri


InfoAg 2019 Presentation
Precision Trends

Grand D
Thu, Jul 25, 2019
10:20am to 11:00am

2019 CropLife/Purdue Precision Agriculture Dealer Survey: More Moves Toward Decision Agriculture

The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption.  The 2019 survey is the 19th, conducted every year from 1997 to 2009, and then every other year following.  Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption.

2019’s Precision Agriculture Retailer Survey showed further steps toward a future where crop management decisions will be guided more and more by data collected from their farmer customer’s fields.  Sensing technology services such as grid/zone soil sampling, satellite and UAV imaging, and yield mapping all showed steps up compared to 2017’s results.  Corresponding were increases in all variable rate services—for fertilizers, lime, prescriptions for variable seeding, and even for pesticides, although that remains relatively small. 

In contrast to the data-intense technologies that underlie decision agriculture are a set of automated practices that do not depend on a field’s agronomic characteristics, only a field’s size and shape and where the machine has been.  The use of guidance technologies by dealers for their custom pesticide and fertilizer applications indicate a maturing market.  The biggest news for 2019?  The impact of crop management decisions from pooled data.  A new question in 2017 asked dealers to gauge the influence of data shared among farmers on a variety of factors related to crop management decisions.  The 2019 survey showed a dramatic increase overall in the influence of pooled data.


Bruce Erickson

Agronomy Education Distance & Outreach Director
Purdue University