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St. Louis, Missouri


InfoAg 2019 Presentation
Precision Conservation

Regency C
Tue, Jul 23, 2019
1:40pm to 2:00pm

Talking to Farmers About Conservation

Most farmers do not know how much soil and crop nutrients leave their fields each year; if they did they would likely make changes in their management systems to reduce these losses.  Increasing demands society requires from agricultural systems include reducing the impact farmers have on the environment.  Farmers depend on and trust their local ag retail agronomist for advice on how to improve their operation, yet few crop advisors engage in discussions with growers about conservation.  The reasons crop advisors avoid this topic are complex, but one challenge that emerged is that the discussion may be sensitive and somewhat threatening to both parties.  We have worked with the American Society of Agronomy and the Certified Crop Advisor organization to develop a workshop on how to have a better discussion with farmers about conservation topics.  I will introduce the workshop and strategies for using this conservation conversation as an opportunity to better understand your customer’s long-term conservation and legacy goals.  A shortened practice version of the workshop exercises will be offered on Wednesday morning July 24th.


Todd Peterson

Agribusiness Specialist
The Nature Conservancy