In his role as Key Account Manager, Ben Gist leads innovative precision ag initiatives at XSInc, a North Carolina-based software company that specializes in data collection, cleaning, integration, analysis and reporting for the agriculture and turf and ornamental industries. Ben combines his software expertise with his passion for practical applications of precision agriculture. He is also the host of the Precision Ag Insight webcast series, which features the AgVeritas precision yield analysis software from XSInc. Prior to joining the company, Ben’s background includes roles in the GIS (Geographical Information System) applications and fisheries management fields. He holds a BA from the University of North Carolina at Chapel Hill.