InfoAg 2017 Presentation
File
Team Approach to Farmer Sales
As a full service ag retail company, the relationship and trust our employees develop with a grower is most important. Changing the mold on how our crop salesmen interact with growers has not only helped to increase sales, but also to support their needs in the fast-moving agriculture realm. Whether it be seed, crop protection, plant food, or precision farming products, each needs time dedicated with a grower to do the product set justice. Instilling this new system has strengthened the relationships between our salesmen and the growers and improved our ability to respond to a service call in a more accurate and timely manner. I will share the successes and challenges of this strategy.
Speaker
Dmitri Krajec
Agronomy Marketing Manger
Wabash Valley Service Company