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St. Louis, Missouri


InfoAg 2017 Presentation
The Business of Precision

Grand D
Tue, Jul 25, 2017
1:00pm to 1:40pm

Starting from Scratch

Building a program focused on the vast technological offerings available in the agriculture sector is no easy task.  Determining the local state of the industry in order to understand your customer’s needs and wants while justifying the return on investment to the company can be challenging.  We will explore the thought process of how, when, and where to building a program focused on agriculture technology but fluid enough to adapt to other market needs in the future.  We will then dive into a few of the fundamental business components discussing partnerships, software, employees, and branding/marketing.  All are important to consider when encountering an ever-changing customer sector and work place environment.  


Ben Carlisle

Ag Technology Manager
GreenPoint Ag